A Beginner’s Guide to Keyword Search Volume
As a content creator or website owner, you know how important it is to rank high in search engine results pages (SERPs). One of the best ways to improve your website’s ranking is by targeting the right keywords. But how do you know which keywords to target? That’s where keyword search volume comes in. In this beginner’s guide, we’ll cover everything you need to know about keyword search volume, including what it is, how to measure it, and how to use it to improve your website’s SEO.
Table of Contents
- What is Keyword Search Volume?
- Why is Keyword Search Volume Important?
- How to Measure Keyword Search Volume
- Google Keyword Planner
- Other Keyword Research Tools
- Interpreting Keyword Search Volume Data
- High Volume Keywords
- Low Volume Keywords
- How to Use Keyword Search Volume for SEO
- Keyword Targeting
- Content Creation
- Competitive Analysis
- Common Keyword Search Volume Mistakes
- Frequently Asked Questions
What is Keyword Search Volume?
Keyword search volume refers to the number of times a particular keyword or phrase is searched for on search engines like Google in a given time frame. This data is valuable for marketers and website owners who want to target the keywords that have the highest search volume. The higher the search volume, the more potential traffic you can drive to your website by ranking high in the search engine results.
Why is Keyword Search Volume Important?
Keyword search volume is important because it helps you understand the popularity of a particular keyword or phrase. If a keyword has a high search volume, it means that people are actively searching for that term, which presents an opportunity for your website to attract traffic by targeting that keyword. On the other hand, if a keyword has a low search volume, it may not be worth targeting as it may not drive significant traffic to your website.
How to Measure Keyword Search Volume
There are several tools you can use to measure keyword search volume. The most popular tool is the Google Keyword Planner, but there are other keyword research tools you can use as well.
Google Keyword Planner
Google Keyword Planner is a free tool provided by Google that allows you to research and analyze keywords for your website. To use the tool, you will need to create a Google Ads account, but you don’t need to run ads to use the keyword planner.
Once you’re in the keyword planner, enter a keyword or phrase related to your website and the tool will provide you with a list of related keywords along with their search volume data. You can also enter a website URL or a landing page to get keyword ideas.
Other Keyword Research Tools
There are several other keyword research tools you can use to measure keyword search volume, such as Ahrefs, SEMrush, and Moz. These tools provide more detailed data and insights than the Google Keyword Planner, but they typically require a paid subscription.
Interpreting Keyword Search Volume Data
When analyzing keyword search volume data, there are two main factors to consider: high volume keywords and low volume keywords.
High Volume Keywords
High volume keywords are keywords that have a large number of searches per month. While these keywords can drive a lot of traffic to your website, they are also highly competitive and can be difficult to rank for. It’s important to consider the competition level of a keyword before targeting it, as you may need to invest a significant amount of time and resources to rank for it.
Low Volume Keywords
Low volume keywords are keywords that have a small number of searches per month. While these keywords may not drive as much traffic to your website as high volume keywords, they are less competitive and easier to rank for. Targeting a combination of high volume and