10 Ways to Mobilize Supporters When They are Stuck at Home
As the world continues to navigate the COVID-19 pandemic, organizations and individuals are adapting to the new normal of social distancing and remote work. For many nonprofits and political campaigns, this means finding new ways to mobilize supporters who are stuck at home. In this article, we will explore 10 effective strategies for mobilizing supporters when they are unable to gather in person.
Table of Contents
- Create a Virtual Community
- Organize a Virtual Fundraiser
- Engage Supporters with Social Media
- Host a Virtual Event
- Launch a Petition or Online Campaign
- Utilize Email Marketing
- Offer Online Volunteer Opportunities
- Collaborate with Influencers
- Provide Value with Educational Resources
- How can I effectively engage my supporters online?
- What are some best practices for virtual events?
- How can I encourage supporters to donate online?
- How can I measure the success of my online mobilization efforts?
- What are some common mistakes to avoid when mobilizing supporters online?
Mobilizing supporters during a pandemic presents unique challenges, but it also provides an opportunity to get creative and think outside the box. By leveraging technology and social media, organizations can engage and inspire supporters from the comfort of their own homes. The following strategies can help you mobilize your supporters, build community, and drive impact even when you can’t gather in person.
Create a Virtual Community
One of the best ways to mobilize supporters during a pandemic is to create a virtual community. This can be done through social media groups, online forums, or even a dedicated website or app. By bringing supporters together in a digital space, you can foster a sense of belonging and encourage collaboration. Make sure to regularly engage with members of your virtual community by sharing updates, responding to comments, and facilitating conversations.
Organize a Virtual Fundraiser
Just because you can’t host an in-person fundraiser doesn’t mean you can’t raise money for your cause. Consider organizing a virtual fundraiser, such as an online auction, a virtual gala, or a peer-to-peer fundraising campaign. Use social media and email marketing to promote your fundraiser and encourage supporters to donate.
Engage Supporters with Social Media
Social media is a powerful tool for mobilizing supporters, especially when in-person gatherings are not possible. Use platforms like Facebook, Twitter, and Instagram to share updates, photos, and videos that showcase the impact of your work. Consider launching a social media campaign that encourages supporters to share their own stories and experiences.
Host a Virtual Event
Virtual events can be just as engaging as in-person events, and they offer the added benefit of accessibility for supporters who may not be able to attend in person. Consider hosting a virtual conference, a webinar, or a virtual rally. Make sure to use a platform that allows for interactivity, such as Zoom or Google Meet, and plan activities that encourage participation and engagement.
Launch a Petition or Online Campaign
Petitions and online campaigns can be a powerful way to mobilize supporters and drive action on a specific issue. Use platforms like Change.org or Care2 to launch a petition or an online campaign that aligns with your cause. Make sure to share your campaign on social media and encourage supporters to sign and share.
Utilize Email Marketing
Email marketing is a tried-and-true method for mobilizing supporters, and it can be especially effective during a pandemic. Use email to share updates, fundraising appeals, and calls to action. Make sure to segment your email list based on supporter